September 2025

Welcome to the September edition of the Marketing Operations newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. The newsletter is now available through Go IQ. Use the Go IQ link to comment, like or share with colleagues.

Let others know what is working! If you have a learning or success to share with the community connect with us.

 

Have a question? Join our October open office hours 

We look forward to having everyone join us
on Wednesday, October 8 at 9am EDT for our October Open Office hours call!

Agenda:

·    Intro to Paid Campaign resources - Shivasagar Biradar

·    Demo on how to pull website metrics using Marketing Performance Hub (MPH) - Sandeep Kamboj

·    Q&As

Plan to attend the next Open Office Hours on October 8 @ 9am EDT. Register here to receive the monthly invite. 

 

Power up your paid campaigns with tools and expertise

We're excited to announce the launch of the Paid Campaign Resources page — your centralized destination for everything you need to run high-impact paid campaigns across LinkedIn, Google Ads, and more.

What You'll Find:

·    Campaign Handbooks - Updated guides for LinkedIn, Google Ads, and other platforms—refreshed for 2025.

·    Intake Templates - Submit campaign requests with confidence using standardized forms that capture all the essentials.

For questions or updates, reach out to Shivasagar Biradar.

Explore more resources related to marketing operations services on Marketing Operations Toolbox.

 

Accelerate website updates with these image
submission tips

Below are some quick tips to speed up your webpage update requests by using brand-approved Brand World images and graphics when submitting your website requests for iqvia.com.

·    When referencing Brand World images in attached PPTs or other documents, please reference the image name from Brand World in the format of number_name. For example, 886_Businesswoman giving a presentation. You can also include a direct link from Brand World as a backup.

·    When submitting the form, please attach properly formatted custom, brand-approved graphic files to the ticket. We accept jpg and svg files. 

·    Avoid embedding images in word documents, PPTs, or PDFs as these cannot be extracted and formatted appropriately for the web.

Did you know you can create and share image collections in Brand world? This allows you to group images you use most often and easily share them with stakeholders to help make decisions on what photos to use. If you have questions on Brand World or have a new image request, you can contact the Creative Services team.

For questions on website requests and campaign activation, reach out to the Business Partnerships team.

 

View all your marketing and event requests in one place 

The Marketer Request Dashboard provides marketers with a centralized platform to view and manage all Marketing Operations and Event/Webinar requests efficiently. Users can access detailed information regarding each request, communicate directly with the Marketing Operations team, and upload relevant attachments.

Each Marketer view is personalized based on your Smartsheet account. Occasionally, you may need to log in again to ensure all your requests are properly loaded. A login button is always available near the top of the page - see the screenshot for reference.

The active and completed versions of the dashboard can be accessed through the menu item on the Marketing Operations Toolbox. Additional information is available in the dashboard guide in the training section of the toolbox.

We welcome any feedback on the dashboard, so please don't hesitate to contact us.

 

September office hours recap: Keep Marketing Performance Hub (MPH) dashboards accurate

During our September Marketing Operations Open Office hours, we shared updates on how to keep Marketing Performance Hub (MPH) dashboards accurate. The presentation covered:

·    Where you need to maintain self-reported data.

·    Resources to help improve data quality.

If you were unable to attend the call and want to learn more, September's presentation can be found here and a recording of the session can be accessed here.

Plus, don't forget that all previous Open Office Hour presentations can be found here.

 

The definition index: Clarifying KPIs, acronyms & more

This section defines various acronyms, key performance indicators (KPIs), and other nomenclature that is often requested by teams as we collaborate and share ideas, work on projects, and market our services.

 

Learn about other definitions and acronyms that are part of the marketing performance hub dashboards.

 

Which Lean trainings fit you best? Register today! 

The IQVIA Lean program offers a rich variety of free training tailored for every IQVIAn—whether you're just starting out or looking to deepen your expertise. From quick eLearning modules to immersive multi-week certifications, there's something for everyone.

Find Your Fit

Not sure where to begin? The article Which Lean trainings fit me best breaks down the options—from introductory webinars to advanced certifications—so you can choose what suits your goals and schedule.

Explore the full calendar and register today for the sessions that match your pace. No approvals needed—just pick, and learn at your convenience. Here's how the learning journey unfolds:

·    Lean Awareness: 30-60 min intro sessions

·    Lean Practitioner: 3-week program, foundational for all advanced tracks

·    Lean Facilitator & Manager Tracks: 3-4 week programs with certification

·    Lean Automation & Sustainability: Short eLearning modules with practical applications

·    Advanced Certifications: For those ready to mentor and lead Kaizen events

Please Follow The Lean Connection and visit LEAN BPI&A for all the latest helpful news, information or new idea submissions.

Internal tools, resources, and support

Links for Marketing Automation tools, resources, and reports:

Benchmark report	Coverage report
NNC report	Contact Us
Marketing Operations Toolbox	Marketing Performance Hub

Don’t forget to join the Marketing Operations office hours on the first Wednesday of the month at 9am EDT if you have any questions! The next session is on October 8. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.